How To Get More Local Leads – Local SEO Services

How To Get More Local Leads – Local SEO Services

This post was originally created on our sister site Bold City Agency.
View Original Article
March 11, 2019

Google and other search engines have been giving greater emphasis to localized search results for the last several years.  The goal is to help residents find small businesses local to them to do business with.  In return, this has created the need for specialized ‘Local SEO Services’ that focus on growing search ranking for small businesses within their community.

Here at Bold City, we work with local clients within Jacksonville, Ponte Vedra, St. Augustine at doing just that, local search engine optimization & digital marketing. 


What Even Is Local SEO?

Great question!  What’s involved in local SEO will depend on your business type & competition for your targeted keywords but generally involves:

  1. Location-targeted landing pages
  2. Product/service targeted landing pages
  3. Reputation management for business profiles
  4. Generating positive reviews across business profiles
  5. Creating business citations
  6. On-page optimization including behind the scenes meta titles & descriptions that promote your website to your target audience.
  7. Website speed improvements as needed
  8. Website structure & design modifications as needed
  9. Pay-per-click and re-targeting campaigns
  10. And more!  We’re always learning & improving our methods to market your businesses locally. 

With the majority of the options expressed above, there are right and wrong ways to go about implementing them and ensuring search engines are indexing your changes.  Performing these integrations the wrong way can have negative implications for your small business in terms of Google penalties and duplicate content de-indexing.


The Proof Is In The Results

Sounds cool.  How do I know it’s working?  How do you measure results?

We can talk about it all we want but we know you want to see results.  Most of our results are measured in comparing data through Google analytics.  If you already have Google Analytics installed on your website, great!  If not, we’ll install it upon starting the project and compare data from the first month of our services to the third or fourth.  What we look for is:

  1. Increase in the amount of visitors to your site
  2. Increase in the amount of pages they look at in a single visit
  3. Increase in the amount of time they spend on your site
  4. Decrease in the bounce rate (this is the rate at which people come to your site, visit only one page and then leave)
  5. Ranking improvement for our target keywords in Search Console.

The results of your specific campaign will vary based on your business market & competitors in the space.  Generally, we take our first in-depth measurement of your campaign after 3 months.  At which time we will provide detailed comparison reporting as well as tweak our plan of action based on the data.


You Mention Reviews – I Like Those

Who doesn’t love a profile full of 100 5-star reviews?  We can help with that!  Reviews are a major factor that goes into your organic search engine ranking.  They also play a major factor in your ability to show up in Google Maps for mobile & desktop devices.

Bold City helps small business locally in Jacksonville, St. Augustine, & Ponte Vedra as well as businesses around the world by improving their Google, Yelp, Trip Advisor, Houzz, etc. business profiles with the collection of reviews.  We use three primary methods to collect reviews:

1. Arrivala Automated Review System

Arrivala is a product that was created by Bold City to automated review collection for our marketing clients.  The system will automatically request reviews from your past customers and follows up with them via email or text message to make sure the review is written.  After receiving the review, we work with the same past customer to help distribute that review across all of your business profiles (Google, Facebook, Yelp, Trip Advisor, etc).  Arrivala also has a bunch of other really cool features that you should check out at  Or give us a call at 904-755-0091 to discuss how Arrivala can fit in with your business.

2. Google Review Link Generator

Have you ever wanted to ask a past customer for a review on Google but couldn’t provide them with an explanation on how to do it?  Fear no more.  Bold City has a method to provide you with a simple link that you can send such customers.  The customer clicks the link on their computer, tablet or mobile device and it instantly takes them right to the review page.

3. Google Review Handout Generator

What about those customers you meet in person?  What if there was a quick one-page handout that you could give them as they left your business or a project was completed?  Bold City has designed just that for our local marketing customers.  We’ll give you a one-page PDF that is specific to your business and makes it easy for past customers to review your business.


How Do I Get Started With Local SEO?

It’s easy, just get in touch with us.  Whether you are local to Northeast Florida or in a land far away.  If your business is looking to gain traction in search or map listings within a local radius we have the answers.  One-time Local SEO services can start as low as $500 while long term growth strategies can be as low as $500/month.  If your business could use more local leads give us a call or complete our contact form to learn more!

The post How To Get More Local Leads – Local SEO Services appeared first on Bold City Agency.

Share Your Thoughts

Read Our Reviews

Bold City Design is rated 5 out of 5.0 stars based on 11 review(s).


These guys are full of energy and great ideas.  They are local to the area and have a great reputation but also young enough to bring new technology and fresh ideas.  We had previously been working with another company on website marketing but the relationship had grown stale.  The same thing again and again and the results simply were not there.  Bold City has provided great direction and a new plan that we’re excited to see through.  I would certainly recommend them to others.

- Tess Riley


We hired Bold City to handle a marketing campaign for a newly released product we were rolling out.  We searched high and low before making a decision but the reviews & portfolio of Bold City coupled with cost considerations made this decision a no-brainer.  Bold City has been terrific crafting both an organic marketing campaign and PPC campaign to help drive our product sales.  While still in the early stages, we’re already seeing results and are looking forward to 2019!

- Tom Karol


Cabe and crew have been nothing but professional and highly organized throughout our entire website design project with them.  They had excellent recommendations in terms of content and flow of our website.  We would definitely recommend them to others.

- Mark Dawson


We LOVE Bold City.  If you’ve been searching for a web design company and afraid you’ll choose the wrong one, stop worrying!  You’ve found them.  Just don’t get too busy and forget about us :).

- Haley Walter


We’re a Jacksonville based technology company that needed to outsource a WordPress project.  A previous employee we had moved on from the company and we had nobody that understood our internal WordPress system.  Bold City really impressed me by how quickly they were able to pickup where our employee had left off.  They had several recommendations that improved our processes and made the system run better.  They were fair with pricing and will continue to be our go to company for any and all WordPress related questions or work.  Great job guys!

- Bob Turner


I’ve been working with Cabe on and off for nearly a decade.  We met on a mutual project and I’ve continued to keep him close due to his understanding of WordPress and ability to handle pretty much anything I throw at him custom development-wise.  Me being based in Canada, we’ve never actually met face to face but his communication skills are hard to find in a developer.  I don’t believe he’s ever missed a deadline and he’s always been willing to work with me to solve complex problems.  I can’t say enough about his ability to organize complex issues down to simple processes.  I’m sure Bold City follows his attention to detail and fulfillment of their promises.  I would recommend them to anybody.

- Kirby Sampson


The best of the best.  You’ve earned a client for life.  For anybody else looking, these guys know their stuff. Fast, affordable and understand that times money. 

- James McConnell


Can I give them 6 stars?!? These guys rock.  Local St. Augustine company that is always available when you need them.  If you’re looking for a great web design company you’ve just found it!

- Lucy Keller


We’re big fans of Bold City and have been since we started our website back in 2014.  Always very easy to get a hold of and give honest answers to our questions.  Fair with pricing and very reliable.  What else could you ask for?

- Mary Acumen


We had been with our previous web design company for nearly 5 years.  They were good but we didn’t feel like what they were doing was working.  We decided to make the switch to Bold City and the change of pace has been better than expected.  Great communication and bringing fresh ideas to our business and marketing.  If you’re looking to make change or starting a new business I would highly recommend Bold City.

- Jane Thomas


Trust me, your go to guys when it comes to website design.  As a general contractor, I wouldn’t call myself tech savvy.  These guys were efficient at explaining the process and delivered on every promise they made.  They know what their talking about and do great work.  Would recommend them to anybody.

- Greg Rodgers