View Original Article
Google and other search engines have been giving greater emphasis to localized search results for the last several years. The goal is to help residents find small businesses local to them to do business with. In return, this has created the need for specialized ‘Local SEO Services’ that focus on growing search ranking for small businesses within their community.
Here at Bold City, we work with local clients within Jacksonville, Ponte Vedra, St. Augustine at doing just that, local search engine optimization & digital marketing.
What Even Is Local SEO?
Great question! What’s involved in local SEO will depend on your business type & competition for your targeted keywords but generally involves:
- Location-targeted landing pages
- Product/service targeted landing pages
- Reputation management for business profiles
- Generating positive reviews across business profiles
- Creating business citations
- On-page optimization including behind the scenes meta titles & descriptions that promote your website to your target audience.
- Website speed improvements as needed
- Website structure & design modifications as needed
- Pay-per-click and re-targeting campaigns
- And more! We’re always learning & improving our methods to market your businesses locally.
With the majority of the options expressed above, there are right and wrong ways to go about implementing them and ensuring search engines are indexing your changes. Performing these integrations the wrong way can have negative implications for your small business in terms of Google penalties and duplicate content de-indexing.
The Proof Is In The Results
Sounds cool. How do I know it’s working? How do you measure results?
We can talk about it all we want but we know you want to see results. Most of our results are measured in comparing data through Google analytics. If you already have Google Analytics installed on your website, great! If not, we’ll install it upon starting the project and compare data from the first month of our services to the third or fourth. What we look for is:
- Increase in the amount of visitors to your site
- Increase in the amount of pages they look at in a single visit
- Increase in the amount of time they spend on your site
- Decrease in the bounce rate (this is the rate at which people come to your site, visit only one page and then leave)
- Ranking improvement for our target keywords in Search Console.
The results of your specific campaign will vary based on your business market & competitors in the space. Generally, we take our first in-depth measurement of your campaign after 3 months. At which time we will provide detailed comparison reporting as well as tweak our plan of action based on the data.
You Mention Reviews – I Like Those
Who doesn’t love a profile full of 100 5-star reviews? We can help with that! Reviews are a major factor that goes into your organic search engine ranking. They also play a major factor in your ability to show up in Google Maps for mobile & desktop devices.
Bold City helps small business locally in Jacksonville, St. Augustine, & Ponte Vedra as well as businesses around the world by improving their Google, Yelp, Trip Advisor, Houzz, etc. business profiles with the collection of reviews. We use three primary methods to collect reviews:
1. Arrivala Automated Review System
Arrivala is a product that was created by Bold City to automated review collection for our marketing clients. The system will automatically request reviews from your past customers and follows up with them via email or text message to make sure the review is written. After receiving the review, we work with the same past customer to help distribute that review across all of your business profiles (Google, Facebook, Yelp, Trip Advisor, etc). Arrivala also has a bunch of other really cool features that you should check out at https://arrivala.com. Or give us a call at 904-755-0091 to discuss how Arrivala can fit in with your business.
2. Google Review Link Generator
Have you ever wanted to ask a past customer for a review on Google but couldn’t provide them with an explanation on how to do it? Fear no more. Bold City has a method to provide you with a simple link that you can send such customers. The customer clicks the link on their computer, tablet or mobile device and it instantly takes them right to the review page.
3. Google Review Handout Generator
What about those customers you meet in person? What if there was a quick one-page handout that you could give them as they left your business or a project was completed? Bold City has designed just that for our local marketing customers. We’ll give you a one-page PDF that is specific to your business and makes it easy for past customers to review your business.
How Do I Get Started With Local SEO?
It’s easy, just get in touch with us. Whether you are local to Northeast Florida or in a land far away. If your business is looking to gain traction in search or map listings within a local radius we have the answers. One-time Local SEO services can start as low as $500 while long term growth strategies can be as low as $500/month. If your business could use more local leads give us a call or complete our contact form to learn more!