Read Our Reviews

Bold City Design is rated 5 out of 5.0 stars based on 11 review(s).

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These guys are full of energy and great ideas.  They are local to the area and have a great reputation but also young enough to bring new technology and fresh ideas.  We had previously been working with another company on website marketing but the relationship had grown stale.  The same thing again and again and the results simply were not there.  Bold City has provided great direction and a new plan that we’re excited to see through.  I would certainly recommend them to others.

- Tess Riley

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We hired Bold City to handle a marketing campaign for a newly released product we were rolling out.  We searched high and low before making a decision but the reviews & portfolio of Bold City coupled with cost considerations made this decision a no-brainer.  Bold City has been terrific crafting both an organic marketing campaign and PPC campaign to help drive our product sales.  While still in the early stages, we’re already seeing results and are looking forward to 2019!

- Tom Karol

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Cabe and crew have been nothing but professional and highly organized throughout our entire website design project with them.  They had excellent recommendations in terms of content and flow of our website.  We would definitely recommend them to others.

- Mark Dawson

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We LOVE Bold City.  If you’ve been searching for a web design company and afraid you’ll choose the wrong one, stop worrying!  You’ve found them.  Just don’t get too busy and forget about us :).

- Haley Walter

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We’re a Jacksonville based technology company that needed to outsource a WordPress project.  A previous employee we had moved on from the company and we had nobody that understood our internal WordPress system.  Bold City really impressed me by how quickly they were able to pickup where our employee had left off.  They had several recommendations that improved our processes and made the system run better.  They were fair with pricing and will continue to be our go to company for any and all WordPress related questions or work.  Great job guys!

- Bob Turner

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I’ve been working with Cabe on and off for nearly a decade.  We met on a mutual project and I’ve continued to keep him close due to his understanding of WordPress and ability to handle pretty much anything I throw at him custom development-wise.  Me being based in Canada, we’ve never actually met face to face but his communication skills are hard to find in a developer.  I don’t believe he’s ever missed a deadline and he’s always been willing to work with me to solve complex problems.  I can’t say enough about his ability to organize complex issues down to simple processes.  I’m sure Bold City follows his attention to detail and fulfillment of their promises.  I would recommend them to anybody.

- Kirby Sampson

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The best of the best.  You’ve earned a client for life.  For anybody else looking, these guys know their stuff. Fast, affordable and understand that times money. 

- James McConnell

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Can I give them 6 stars?!? These guys rock.  Local St. Augustine company that is always available when you need them.  If you’re looking for a great web design company you’ve just found it!

- Lucy Keller

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We’re big fans of Bold City and have been since we started our website back in 2014.  Always very easy to get a hold of and give honest answers to our questions.  Fair with pricing and very reliable.  What else could you ask for?

- Mary Acumen

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We had been with our previous web design company for nearly 5 years.  They were good but we didn’t feel like what they were doing was working.  We decided to make the switch to Bold City and the change of pace has been better than expected.  Great communication and bringing fresh ideas to our business and marketing.  If you’re looking to make change or starting a new business I would highly recommend Bold City.

- Jane Thomas

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Trust me, your go to guys when it comes to website design.  As a general contractor, I wouldn’t call myself tech savvy.  These guys were efficient at explaining the process and delivered on every promise they made.  They know what their talking about and do great work.  Would recommend them to anybody.

- Greg Rodgers

Website Design & Development Costs – That Price Tag Is Worth It

Website Design & Development Costs – That Price Tag Is Worth It

April 20, 2018

General News

Starting a small business is a large undertaking.  You wear a lot of hats, often have to spend a good chunk of your savings to get the business off the ground and in the midst of running day-to-day operations, you’re always looking for ways to grow.

One area of growth you may be considering is a new, professionally designed website.  After all, a 2017 survey showed that your website is the #2 most effective tool for service businesses to find new clients/work, only losing out to ‘referral or word of mouth’.  Based on that previous statement, one could argue that a website is your #1 most effective ‘paid’ marketing tool considering ‘referral or word of mouth’, is typically a free marketing channel.

Now you may be thinking, perhaps that Wix drag-and-drop visual editor site that your brothers, cousins, son made in his spare time isn’t cutting it for your #1 most effective paid marketing tool.  Yet, you’re reluctant to jump in because of the new website price tag. Why? Today we wanted to introduce a new way of envisioning a custom website budget. Rather than getting sticker shock, let’s break down the costs as a long term business asset.

According to industry leaders, the average website is re-designed every 6.2 years.  Some high end websites may be re-designed more often (every 2 or 3 years) while other websites will go 10-15 years without a redesign.  For this article, we’ll use the 6.2 number. If you break that down into months, it’s about 74 months.

With that in mind, let’s see how much a website would cost on a monthly basis depending on the quoted price:

  • $2,000 – $27 / month
  • $5,000 – $67.50 / month
  • $10,000 – $135 / month

Now you need to ask yourself, is $27/month or even $135/month for a custom built website, specifically designed for your business and working as your #1 most effective paid marketing tool, worth it?  If you’re committed to your business and envisioning long-term growth & success, this should be an easy, YES! If you answer no, one of two things likely apply:

  • You’re not sure of the long term growth potential of this business and whether it can afford $27 – $135/month in marketing expenses.
    • If you fall into this category you may need to contemplate your business growth potential.  For most businesses, $27 – $135/month for your #1 paid marketing channel is very affordable.  
  • You don’t believe a website is your #1 most effective paid marketing tool.
    • There are business sectors where a website will not work as effectively as others in terms of marketing.  Even in those cases, a website can be a tool that creates stability and authority over competitors that may not have as solid an online presence.  If you fall into this category, you need to weight the benefit of the monthly expense against the benefit to the company.

We hope you enjoyed the article.  The main purpose is to avoid the sticker shock that many experience when seeing a custom website quote for the first time.  When you sit down and break it up using a monthly budget, it often becomes much more affordable and makes sense from an investment standpoint for a small business.

Ready to get started on your next web design project?  Send us a message and let’s get the ideas flowing!

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