Surf Station Store
Surf Station Store was completely revamped a few years ago when Bold City Agency implemented a new Point of Sale System that meshed the online store inventory to the in-store inventory. The result – a remarkable increase in online store sales, and the title of the largest online inventory of surfboards in the world. Coupled with aggressive and innovative marketing tactics have led Surf Station to focus heavily on their online store development. A brand new, responsive web store was rolled out in late 2013 to capture the mobile shoppers and has continue to lead to additional traffic and sales.