Diamond Estate is a high-end jewelry buyer based in San Diego but doing business nationwide. Their previous website had become outdated and they were hit hard by Google SEO penalties as the result of some black-hat techniques implemented long before.
The online jewelry business is a hard market as you must attempt to convince average people to mail their (often very expensive) jewelry to a business they just found to have it appraised and a final offer provided. In order to accomplish this successfully, a website had to be created that portrayed trust and experience.
Following a successful design & launch, we continued to work with Diamond Estate on resolving their Google penalties and re-climbing the ranks in organic search.